C[omp]ute

From: "andrew cooke" <andrew@...>

Date: Tue, 24 Jan 2006 11:41:43 -0300 (CLST)

Listening to a radio ad here in Tucson, I heard some company pushing their
web site.  And at one point they mentioned a "talk to me" button.  I don't
know if it uses VOIP or old phones, but what a good idea!

IIRC the site is used by people to sign up for insurance.  So people using
it are valuable customers.  The "talk to me" button does two things:

 - makes sure those customers aren't lost when they become confused
   or frustrated with the web interface

 - encourages more people to start on the web site, entering basic data
   and so *reducing* time spent on a call

Presumably phone operators have a parallel interface and simply take over
from wherever the customer has reached, asking for more information as
approrpiate.

Andrew